DogTime Media reaches an audience of active and influential women who are the primary purchase decision makers in their homes, driving brand preference for pet products, cleaning supplies, automobiles, pharmaceuticals, home improvement, electronics, entertainment, and more.

 

DogTime Media's audince has a Buying Power Index of 170. That's 40% larger than most other sites in the pet space.

 

Key Measures
• Total audience: 48 MM
• Total page views/Mo: 545 MM

 

Demographic

• Women 25-34: Index 125
• Women 25-54: Index 150
• Women 35-54: Index 167
• HHI $75K+: Index 172
• HHI $100K+: Index 252

 

Internet Usage

• Heavy Internet usage (avg. week): Index 122

• Research before major online purchase (rating 5 of 5): Index 117

• Internet as source of entertainment (rating 5 of 5): Index 120

• High online shopping affinity: Index 113

 

 

Purchasing Behavior

• Primary grocery shopper for HH: Index 110

• Purchased environmentally friendly products: Index 118

• Purchased environmentally friendly household cleaners: Index 118

• Purchased women's clothing/shoes online: Index 117

• Purchased pet products online: Index 131

• Pet products and supplies (searched online): Index 181

 

 

*Source: comScore, December 2011